Cocktail Kingdom
Designed to perform in both fine dining and high-volume cocktail settings, Hardstrong is a line of Japanese glassware that balances elegance with exceptional durability.
I art directed the launch campaign, developing visual concepts, sketching art direction, and styling props for a photo and video shoot that highlighted the collection’s strength, stackability, and refined design. The result is a visual story that celebrates craftsmanship, versatility, and timeless simplicity.
Art Direction
Video Direction
Prop Styling
Editorial Design
Process
Preliminary sketches were used to map out composition, lighting, and prop placement, helping to visualize the balance between strength and elegance that defines the Hardstrong collection. These drawings served as a blueprint on set, aligning the photography with the art direction and bringing the concept to life with clarity and cohesion.
