Koriko Apparel

As part of Cocktail Kingdom’s expansion into lifestyle goods, I art directed the launch of Koriko Apparel — a line of hoodies, pullovers, and hats inspired by the craftsmanship of our iconic bar tools.

My colleague and I took to the streets of New York guerrilla-style, capturing native New Yorkers in their element to showcase the collection’s authentic, street-ready spirit. The result is a campaign that bridges bar culture and everyday style, rooted in the same attention to detail and durability that defines the Koriko brand.